An employee from a Fortune 500 enterprise investigated 500 of their foreign customers in small and mid-sized companies, and concluded the difference between the winning and losing customers was as follows:
1. Successful customers are willing to pay more to get more qualified goods.
2, successful customers visit factories only after they have made the money; they would rather save USD5000 to buy more goods rather than spend it on air tickets, taxis, and accommodations, which will end in nothing.
3. Successful customers are more loyal and concentrated in business, and more respectful to their suppliers.
4. Successful customers are more responsible and act fast to get goods delivered earlier to catch up on good sales opportunities. They know time is more important than waiting a long time to get a 3% lower prices, when their competitors waited until the 3rd month to get the 3% lower prices, they already had two containers sold and made double 10% profit on two months plus together, which means by catching in front of their competitors two months in front they had made more than 6.6 6times profit than their competitors.
5, successful customers obey their words to have a good reputation in credibility, which always wins them VIP services from their suppliers.
6, successful customers are responsive and invest more money in sales and maintain a loyal business relationship with their suppliers, which earns them a good customer base and a reliable supply chain.
7, successful customers are more active and keep a close follow-up with their clients, which means they will get more successful opportunities than their competitors.
8, successful customers can strategically get their customers' target price and lead them off the low price mire to avoid quality problem, by selling higher quality goods to their customers, successful customers could maintain a long business relationship with their customers, and the quality products would win them a good reputation which will benefit them in the long run to win more other clients.
9, successful customers are always willing to give suppliers more time on production to avoid the “haste makes waste” problem, which allows their suppliers to pay more attention to product detail and send better quality goods.
However, those customers who were more shrewd actually lost money, and above 80% of them went bankrupt within five years after their first purchase.
1. They are unwilling to give trust to their suppliers and customers. Comparably, their deeds get them the same return.
2. They are unwilling to pay a bit more to their suppliers. Sometimes, they spend 30% of their order cost to travel to inspect factories and obtain a 10% lower price, which means they need to sell 20% more to make a profit, but they receive 10% inferior quality. This makes their customers unwilling to buy, and results in a short-term business.
3, they pursue profit maximization without making more investment in sales, which always leads them to one-time business with their suppliers and customers, without a customer base to support their business in the long run.
4, passive waiting customers without aggressive follow-up, which leads their customers to the wrong road. When their customers leave, they lose the business.
5, on each of their buying, they get tens of suppliers on the table, which earns them a label of greedy fellows; millions of suppliers get rid of them in the long run. They disappeared after receiving a quote or free samples. Still, when they actually needed help, they couldn't get any real assistance and received passive responses from their suppliers, as they knew it was just an empty promise again.
6, not concentrated, unresponsive, not responsible. Credibility is nothing in their eyes. This earns them a bad reputation, and business partners are unwilling to cooperate with them.
7, procrastination and procrastination. They let their suppliers wait months to place an order, but are unwilling to give suppliers half a month to produce a good product. Most of the time, they’re causing their suppliers to lose money.
Too many times, business is not about the money; rather, the good characteristics of a business win them a good reputation, which earns them suppliers willing to help and buyers willing to choose.
Historical evidence suggests that market winners have no relationship with those engaged in price wars and offering dirt-cheap prices.
A notable phenomenon is that end users are increasingly opting for the moderate and high-priced goods, rather than the lowest-priced items.
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